Visual Identity

The HouelandStandard

The visual system behind Houeland — built to make quality visible, recognisable and consistent across every touchpoint.

Logo

Logos

Hover a tile to download. Click it to flip between a light and a dark background.

Categories

Property types

A colour-coded emblem for each kind of property. Hover to download — click the code to copy it.

Colour

Palette

Houeland isn't built around one signature colour. Click a swatch to copy its hex.

Typography

Typefaces

Type is a load-bearing part of the identity — elegant, precise and calm.

Headlines

Sfizia

Used for headlines and carries much of the visual expression — adding elegance, character and a clear signature.

Regular .otf Bold .otf Italic .otf
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Ææ Øø Åå 1234567890

Labels & badge

Engravers' Gothic

Used for kickers, large titles and badge logos. Chosen for its fine detail and refined, formal character.

Gothic .otf Roman .woff
Aa
ABCDEFGHIJKLM NOPQRSTUVWXYZ ÆØÅ 1234567890